A Journalist is trained to maintain an objective, unbiased opinion.  Publicly possessing any type of close relationship with powerful newsmakers, political action groups or high-profile advertisers can be seen as a stigma within the industry.  Viewers may see it as "unfair" influence in a Journalist's ability to tell a "fair" story.  Based on documented cases in the past of Journalists accepting generous gifts in exchange for publicity, viewers may jump to conclusions about the credibility of a particular report if it appears to lack hard-hitting substance, and more closely resembles a commercial.  Therefore, anchors, reporters and producers will often omit the specific names of companies, products and services, unless they happen to be under scrutiny, found to be faulty, dangerous, economically-troubled, or tied to a product recall.  The names of companies, products and services will be included in scripts when they become the subject of a story by earning high consumer praise, experience record sales or ensure economic stability by investing money in a local community or by creating jobs.  Believe it or not, television station news departments typically have no contact with the station's sales department during editorial decision-making, which can create internal tension or turmoil when an advertiser is the subject of a negative news story, or left out of a positive one.